Campaigns
It all begins with an idea. Maybe it’s joking around in the brainstorm session. Possibly it’s a core image that lights the fire for the entire campaign. Wherever the ideas come from it takes dedicated individuals to pull off these campaigns. Take a look.
Immersion.
Like you’ve never felt.
Bose Soundbar 900 Campaign
I worked with a talented team to introduce the new Bose Smart Soundbar 900 as an integrated campaign. We delivered a hero spot, supporting product videos, and an extensive still photography component.
The campaign, uses a mix of live-action, VFX and CGI, to convey how the Bose Soundbar 900 will make the audience feel "immersion, like you've never felt."
Credits:
Mike Hoffman (Associate Creative Director) for the campaign from concept to launch. Collaborated with Heidi Keely (ACD), Chris Bousquet (writer), Michael Pelham (producer), Taylor James (creative production), Quentin Bacon (photographer).
Social Media.
Photography
Astonishing sound. Wherever life takes you.
Bose Flex Portable Speaker Campaign
The “Real People. Real Passions.” marketing campaign uses character-driven storytelling to engage Lifestyle Enthusiasts. Through photography and videos, we show the SoundLink Flex helping people elevate their passions in authentic and inspiring settings.
This campaign highlights three real people who are engaged in passionate work: A food truck chef, a paddle boarder, and an off-the-grid builder.
Credits:
Mike Hoffman (Associate Creative Director) for the campaign from concept to launch. Collaborated with Dustin Grinnell (writer), Michael Pelham (producer), Mathieu Young (director/photographer), Al Spy (editor).
Supporting videos and social media
Photography
Why the right fit matters.
Bose Sleepbuds™ Instructional Video This is a favorite of mine. This actor nailed it!
When asked to create a video demonstrating how to fit the Sleepbuds’ tips properly, I thought – Yikes, this is going to be a boring video. How are we going to make this watchable? After joking around with my talented writer, Rob Carney, we came up with a unique solution that makes a long video palatable! Kudos to our actor.
Credits:
Mike Hoffman (Associate Creative Director) for the campaign from concept to launch. Collaborated with Rob Carney (writer), Mike Davis (creative lead), Abbe Novack (producer), Wanderlust (creative production), Ian McFarland (editor).
Storyboard for original idea
